Month: March 2017

5 Ways Good Branding Influences Your Company's Life & Evolution 

I’ve always considered that branding is just common sense in action. Branding is not only the shape we give to things, but the drive we imprint to companies and people. When understood and executed properly, branding can reunite meanings, paths, moments, emotions, fulfilled needs. Having said this,…


Make the Most of Your LinkedIn Presence in 6 Easy Steps: A Toolkit for SMEs

LinkedIn is a valuable space for B2B companies and a must-have channel to include in your social media strategy. You can use it for as many purposes, such as getting awareness and visibility, positioning as a professional company based on high-quality content, sharing qualified opinions, to…