Aletheea is an inspiring, beautiful private school in the north of Bucharest. We were conquered by their values, spirit and the way they approach education through thematic days, special projects, many wonderful classes, dedicated teachers - all these are redefining the way education is made nowadays. Acknowledging their commitment made us come with many ideas for communicating their activity to parents in a friendly and interactive way. Their objectives are to keep students and parents engaged and attract as many new students to their unique environment. Therefore, we crafted this year's communication plan and actions and designed their key instruments: 'monthly letter' and updates newsletter, infographics and illustrations that shape a fresh online and social media communication. More on www.aletheea.ro