communication
Content Marketing Study: What Should We Expect in 2017?
Marketing continues to shift from a ‘one fits all’ unidirectional approach to offering beautiful, relevant content and a unified brand experience across channels. More and more companies are realizing the need to transform and adjust their approach to keep up the competitive pace. This is where…
How to Offer a Unified User Experience across the Entire Customer Journey
Technology focused brands evolved from just mirroring products and organizations to expressing and emphasizing the immediate value, access and support they bring to people’s lives - whether we talk about software, medical, production, or any other sector that uses the power of technology as a…
Manifesto for Bright Living. How & Why I Created My Own #Bright Way
I rarely write about myself. This time it is not an exception, but it came out this way because it is the story of a beginning I wanted to share, hoping I could inspire more people to start shaping their own beginning. After many years of studying, taking on projects and missions, adapting to…
Less Busy, More Human
Probably this would be my shortest article, as this is kind of all I have to say. Still, I go on by saying that my greatest joy would be to see us all leaving our 'busy' coats on a chair somewhere... And then putting our 'human' coats on and forget to take them off, no matter what we end up doing,…
[infographic] How to Achieve Brand Recognition & Consistency
A brand is in essence, the collection of customer experiences and interactions with your company’s products and services. Brand recognition, favorability, and loyalty have a very direct impact on your company’s sales figures. They are generated by the sum of customer experiences related both to…
Taking Piano Lessons at 30: A New Challenge with Unexpected Rewards
I’ve always wanted to play the piano. So wherever I heard a piano singing I felt so much emotion and in a strange way, I felt closer to myself. Sometimes the opportunity of learning to play was so close to me that I could touch it, but yet I didn’t. Until one day. I said to one of my friends that…
The Value and Importance of Time, from a Little Boy
Do you need to be conscious of time passing by when all you have to do is play, run, sing, paint and laugh? When every day is a joy and every simple discovery is a miracle? When you are 5 years old, your time is today and now. The present moment is so important that it captures your full…
The 7 Keys to High Energy through the Day. What Is Consuming Us?
Have you noticed that there are days when time flies and you are still left with plenty of energy? And other days when you’re internal battery shows 1% at about…2PM? What makes these days so different? The difference lies in the way your inner energy amplifies based on the things you do on the…
5 Essential Things for a Healthy Corporate Culture
Culture is that feeling and common drive that a company fosters and stands for, the sum of values and purposes that guides and links their employees. It is that common impulse that makes them come to work with a smile every morning, sell effectively and support the company for steady growth. Then…
The 5C's of Authentic Communication
Have you noticed that communication tends to have a passion of relating to words starting with "c" ? Beyond content planning, right context spotting or measuring channel efficiency, there are some other c-words that are equally important, even if they are harder to quantify or more idealistic as…