iacado.ro is the first online shop dedicated exclusively to those of us looking to offer authentic joy through a Romanian gift.

We conceived it as a unique online place where you are guided to choose the most suitable gift from a beautiful premium selection of:

  • products made in Romania
  • experiences for your body, mind, and soul (sports & outdoor, cultural, workshops, retreats, spiritual experiences)
  • gift cards

Bright defined the brand’s scope, territory, positioning, its personality and attributes, the detailed buyer personas. This way we built the foundation for the visual identity design, copy, key messaging and communication style.