Do you fantasize about having a great website? Make sure you avoid these 5 common reasons websites become boring or annoying:

1. Way too much text, way too small, way too hard to read

If your website is text-heavy with no structure or no headlines, images and graphics to illustrate it and break the monotony, then you may want to think about making it more friendly. As relevant as it may seem to you to mention all the tiny details, your prospects don’t have all the time in the world to read them. Moreover, your content should be relevant and useful while using the right font type, size, color and length that make it easy to follow.

2. Impersonal standard images

Have you seen that lady doctor that on another page is a bank officer and on another is a ‘highly successful manager’? Or the ‘between two ages guy’ that can be anything he wants? Well, we have, too. This is why choosing relevant personalized photos or building your own set is a real must if you want to build a solid image and stand out from the crowd.

3. Poor design, bad colors, unnecessary borders and backgrounds

Design can be one of your best friends for making your company attractive and building beautiful brands. But if not used properly, it can also become your worst enemy by kicking visitors out of your site for good. So be mindful about the colors you pick, the layout you build and make sure they are all visually consistent.

4. Confused structure and flow: too many clicks or too much scrolling 

UX is not a fancy acronym but a must-have condition if you want your website visitors to go past the front page and past the first 5 seconds. Think about the user’s experience and interaction flow across your website: is it logical and easily flowing? Does it have a clear, intuitive structure? Do they get to the desired information in no time or do they need to click on too many pages to get there?

5. Too many annoying pop-ups

Oh, yes. I’m talking about those little things that pop-up and stalk you across a website, covering the information you were looking for and making you look desperately for the tiny “x” in the corner.

When it comes to pop-ups, less is more. They can be very useful for highlighting your best offers or boosting newsletter subscription, but make sure you give visitors time to breathe and actually see your website before they…you know, pop-up. A sensible idea would be to reduce them to a minimum on mobile, because they are harder to fill in or close while navigating on smaller screens.

In the end, all that matters is giving an honest answer to this: do you have a beautiful, airy, light and friendly website? If not, there is still hope 😉