user experience
How to Lose a Customer in 10 Days
In the common movie of our business reality, most of our energy focuses on winning new customers. We dedicate our sales and marketing efforts to turning prospects into clients and then we replicate it again and again, too many times forgetting about the ones we’ve just acquired. Just like in love…
Does Design Consistency Really Matter or Is Your Designer Exaggerating?
Imagine this: you love purple and would really like to use it as the main color for your company’s website. Then your designer steps in, hears you out, shakes his head and goes like ‘No, no and no. Purple is not our brand color, nor it relates to the brand’s world’. You roll your eyes thinking he…
Do you fantasize about having a great…
How to Offer a Unified User Experience across the Entire Customer Journey
Technology focused brands evolved from just mirroring products and organizations to expressing and emphasizing the immediate value, access and support they bring to people’s lives - whether we talk about software, medical, production, or any other sector that uses the power of technology as a…