[infographic] How to Achieve Brand Recognition & Consistency

A brand is in essence, the collection of customer experiences and interactions with your company’s products and services.

Brand recognition, favorability, and loyalty have a very direct impact on your company’s sales figures. They are generated by the sum of customer experiences related both to direct brand use and to the way the brand communicates.

While direct user experience is all mighty, it must be supported by coherent brand communication. A brand’s image can be ruined by poor and sloppy communication, but the same extent it can be enhanced and supported by relevant and consistent communication across all channels.

Here is a simple yet important checklist of what to cover for building and maintaining a consistent brand across online and offline channels:

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