New Marketing
How to Offer a Unified User Experience across the Entire Customer Journey
Technology focused brands evolved from just mirroring products and organizations to expressing and emphasizing the immediate value, access and support they bring to people’s lives - whether we talk about software, medical, production, or any other sector that uses the power of technology as a…
[infographic] How to Achieve Brand Recognition & Consistency
A brand is in essence, the collection of customer experiences and interactions with your company’s products and services. Brand recognition, favorability, and loyalty have a very direct impact on your company’s sales figures. They are generated by the sum of customer experiences related both to…
Mindful & Efficient Ways to Use Social Media as a Company
The new marketing and communication have a strong influence on business growth and success and work at their best when they are adequate, relevant and human. As social media became an essential tool of today’s communication instruments, I will uncover things I find essential for mindful social…
The New Marketing Works Its Way through the Crowd
In the crowded world of promotional messages that assault us, cramped between offers, spam emails, and ads of all sizes and ranges, the questions pop out naturally: How do I make my company’s voice heard in all this noise? Or how do I create, grow and practice a differentiated voice? First, we…