brand consistency
5 Ways Good Branding Influences Your Company's Life & Evolution
I’ve always considered that branding is just common sense in action. Branding is not only the shape we give to things, but the drive we imprint to companies and people. When understood and executed properly, branding can reunite meanings, paths, moments, emotions, fulfilled needs. Having said this,…
[infographic] How to Achieve Brand Recognition & Consistency
A brand is in essence, the collection of customer experiences and interactions with your company’s products and services. Brand recognition, favorability, and loyalty have a very direct impact on your company’s sales figures. They are generated by the sum of customer experiences related both to…