content marketing
How Can Technology Become More Attractive?
A Practical Approach to Marketing & Communication, Designed for IT&C Companies We live in a very crowded world, both as companies and individuals. We need to keep the pace with our fast-moving life and fast-moving markets while staying present and connected to ourselves and others. When…
Content Marketing Study: What Should We Expect in 2017?
Marketing continues to shift from a ‘one fits all’ unidirectional approach to offering beautiful, relevant content and a unified brand experience across channels. More and more companies are realizing the need to transform and adjust their approach to keep up the competitive pace. This is where…
Make the Most of Your LinkedIn Presence in 6 Easy Steps: A Toolkit for SMEs
LinkedIn is a valuable space for B2B companies and a must-have channel to include in your social media strategy. You can use it for as many purposes, such as getting awareness and visibility, positioning as a professional company based on high-quality content, sharing qualified opinions, to…
Mindful & Efficient Ways to Use Social Media as a Company
The new marketing and communication have a strong influence on business growth and success and work at their best when they are adequate, relevant and human. As social media became an essential tool of today’s communication instruments, I will uncover things I find essential for mindful social…