Technology focused brands evolved from just mirroring products and organizations to expressing and emphasizing the immediate value, access and support they bring to people’s lives – whether we talk about software, medical, production, or any other sector that uses the power of technology as a foundation.

Technology companies need to grow human and differentiating brands, while keeping their industry-specific voice. This is why communication itself needs to evolve from displaying features lists in a unidirectional manner, to analyzing the customer’s journey and offering him custom answers to every experience he encounters on the way. This means building a unified overall user experience that covers the entire spectrum of customer interactions with your technology product and brand. By doing so, you increase favorability and loyalty like nothing else.

To sum up, a fluid, unified and delightful user experience means setting and meeting a constant level of expectations across the entire customer journey, at every contact point with your brand: across products, services and people interactions and on any offline or online communication channel.

This is what makes a customer choose and stick to your business, creates upsell opportunities and increases your brand ambassadors’ percent in a crowded and hyper tech brand world.