branding
5 Ways Good Branding Influences Your Company's Life & Evolution
I’ve always considered that branding is just common sense in action. Branding is not only the shape we give to things, but the drive we imprint to companies and people. When understood and executed properly, branding can reunite meanings, paths, moments, emotions, fulfilled needs. Having said this,…
How to Offer a Unified User Experience across the Entire Customer Journey
Technology focused brands evolved from just mirroring products and organizations to expressing and emphasizing the immediate value, access and support they bring to people’s lives - whether we talk about software, medical, production, or any other sector that uses the power of technology as a…
Manifesto for Bright Living. How & Why I Created My Own #Bright Way
I rarely write about myself. This time it is not an exception, but it came out this way because it is the story of a beginning I wanted to share, hoping I could inspire more people to start shaping their own beginning. After many years of studying, taking on projects and missions, adapting to…