conscious business
5 Essential Things for a Healthy Corporate Culture
Culture is that feeling and common drive that a company fosters and stands for, the sum of values and purposes that guides and links their employees. It is that common impulse that makes them come to work with a smile every morning, sell effectively and support the company for steady growth. Then…
The 5C's of Authentic Communication
Have you noticed that communication tends to have a passion of relating to words starting with "c" ? Beyond content planning, right context spotting or measuring channel efficiency, there are some other c-words that are equally important, even if they are harder to quantify or more idealistic as…
Authentic Communication Brings Sustainable Business Results
All along there were words. Words that we use to express how we feel, what we want, what we have to offer. In business communication, well-mastered words seem to get us a new contract, obtain a good discount from our suppliers, or more commitment from our team. Well-chosen words and careful reality…