brand management
5 Ways Good Branding Influences Your Company's Life & Evolution
I’ve always considered that branding is just common sense in action. Branding is not only the shape we give to things, but the drive we imprint to companies and people. When understood and executed properly, branding can reunite meanings, paths, moments, emotions, fulfilled needs. Having said this,…
[infographic] How to Achieve Brand Recognition & Consistency
A brand is in essence, the collection of customer experiences and interactions with your company’s products and services. Brand recognition, favorability, and loyalty have a very direct impact on your company’s sales figures. They are generated by the sum of customer experiences related both to…
Mindful & Efficient Ways to Use Social Media as a Company
The new marketing and communication have a strong influence on business growth and success and work at their best when they are adequate, relevant and human. As social media became an essential tool of today’s communication instruments, I will uncover things I find essential for mindful social…
The 5C's of Authentic Communication
Have you noticed that communication tends to have a passion of relating to words starting with "c" ? Beyond content planning, right context spotting or measuring channel efficiency, there are some other c-words that are equally important, even if they are harder to quantify or more idealistic as…