New Marketing
Education Rewrites the Story - Changing the World Together
Through education, children transform their inner world – they grow, gain new understanding and values, and become tomorrow’s independent and inspiring adults. By getting involved in the educational process, the teacher is transformed as well, while guiding and inspiring children to grow further.…
How Can Technology Become More Attractive?
A Practical Approach to Marketing & Communication, Designed for IT&C Companies We live in a very crowded world, both as companies and individuals. We need to keep the pace with our fast-moving life and fast-moving markets while staying present and connected to ourselves and others. When…
Content Marketing Study: What Should We Expect in 2017?
Marketing continues to shift from a ‘one fits all’ unidirectional approach to offering beautiful, relevant content and a unified brand experience across channels. More and more companies are realizing the need to transform and adjust their approach to keep up the competitive pace. This is where…
5 Ways Good Branding Influences Your Company's Life & Evolution
I’ve always considered that branding is just common sense in action. Branding is not only the shape we give to things, but the drive we imprint to companies and people. When understood and executed properly, branding can reunite meanings, paths, moments, emotions, fulfilled needs. Having said this,…
Make the Most of Your LinkedIn Presence in 6 Easy Steps: A Toolkit for SMEs
LinkedIn is a valuable space for B2B companies and a must-have channel to include in your social media strategy. You can use it for as many purposes, such as getting awareness and visibility, positioning as a professional company based on high-quality content, sharing qualified opinions, to…
How to Lose a Customer in 10 Days
In the common movie of our business reality, most of our energy focuses on winning new customers. We dedicate our sales and marketing efforts to turning prospects into clients and then we replicate it again and again, too many times forgetting about the ones we’ve just acquired. Just like in love…
Does Design Consistency Really Matter or Is Your Designer Exaggerating?
Imagine this: you love purple and would really like to use it as the main color for your company’s website. Then your designer steps in, hears you out, shakes his head and goes like ‘No, no and no. Purple is not our brand color, nor it relates to the brand’s world’. You roll your eyes thinking he…
E-mail Marketing vs. Social Media. Or How to Make Them Work Together
E-mail marketing and social media are just different. It is hard to compare them and sometimes even harder to decide which one serves your business better. We put together valuable statistics and recommendations to help you evaluate when and how to use each, and for what purpose. You will learn how…
Do you fantasize about having a great…
Visual Content Marketing Statistics You Can No Longer Ignore in 2017
Creating relevant and useful content is essential for companies if they want to demonstrate a deep understanding of their customers' pain points and also prove their experience in meeting them. Keeping your products or services top of mind gets more challenging each day as the amount of information…