bright marketing
How Can Technology Become More Attractive?
A Practical Approach to Marketing & Communication, Designed for IT&C Companies We live in a very crowded world, both as companies and individuals. We need to keep the pace with our fast-moving life and fast-moving markets while staying present and connected to ourselves and others. When…
5 Ways Good Branding Influences Your Company's Life & Evolution
I’ve always considered that branding is just common sense in action. Branding is not only the shape we give to things, but the drive we imprint to companies and people. When understood and executed properly, branding can reunite meanings, paths, moments, emotions, fulfilled needs. Having said this,…
The New Marketing Works Its Way through the Crowd
In the crowded world of promotional messages that assault us, cramped between offers, spam emails, and ads of all sizes and ranges, the questions pop out naturally: How do I make my company’s voice heard in all this noise? Or how do I create, grow and practice a differentiated voice? First, we…